This is the Place where we took an airline to brave new heights

Alaska Airlines

Alaska Airlines needed to improve their gate and boarding experience to better serve today’s travellers. We identified an opportunity to transform the customer journey by thoughtfully combining physical and digital experiences.

Balancing vision with viability, we developed several concepts that would join up the physical spaces with digital channels to deliver value to customers and staff alike. We considered how light, sound, and physical zoning would improve waiting areas, all enhanced by digital interactions that empowered guests to serve themselves and make travelling as smooth and stress-free as possible.

What we did

  • Primary research with customers and staff
  • Customer journey mapping
  • Experience vision
  • Omnichannel experience concept design
152-154 Curtain Road
Shoreditch, London
8484 Wilshire Blvd
Suite 515, Beverly Hills
CA 90211