This Place, an award-winning strategic design consultancy, has announced the appointments of Reeta Junankar and Lauren Kelly as Chief Strategy Officer and Experience Design Director, respectively. This Place collaborates with global brands to build digital experiences for the modern economy and address unsolved needs in new and imaginative ways.
As the Chief Strategy Officer, Reeta will lead strategic efforts across the global studios In London, Hong Kong and Seattle. Prior to joining This Place, she spent several years in management consulting at Javelin Group, part of Accenture Strategy, advising global retailers and brands on customer experience transformation. As a digital native, Reeta has worked at the intersection of strategy and design across creative agencies, global brands and early-stage start-ups, founding ecommerce and digital marketing capabilities as well as designing transformative, award-winning digital products and services.
Lauren will lead the Experience Design team and work across all client accounts to help them build high-value relationships with customers. As a design evangelist, Lauren has a wealth of experience in UI, UX, service design and product design, having tried multiple roles and disciplines to enrich her skillset. In her previous role at EE, Lauren was in charge of empowering, upskilling and supporting a growing team of designers, as well as managing the relationships across squads for cross-functional collaboration.
Reeta Junankar, Chief Strategy Officer at This Place, commented: “What particularly appealed to me about This Place is the agency’s global presence. Working with blue-chip clients and teams across all territories, I’m looking forward to bringing a truly global perspective to every idea, every project and every client. The recent addition of the Hong Kong office is particularly significant as it enables us to tap into customer experience trends in the immense Asian market, which is especially fascinating since this is where the boundaries of digital innovation are being pushed at an unprecedented pace. From the business perspective, This Place is in a prime position, combining human-centred design backed by pragmatic strategic insight under one roof, bringing together a stellar team from leading creative agencies, management consulting and retail, and I am thrilled to head up the strategic arm of the business.”
Lauren Kelly, Experience Design Director at This Place, said: “What attracted me to this role is all the amazing and talented people at This Place. They come from some of the best and most established companies in the world and have been exposed to many different processes, methods and techniques, so the team is constantly looking at how to leverage that and take the best parts of all of our knowledge. What I’m looking to add to this mix is my approach to experience design. I believe that designing experiences isn’t limited to just products and services – it’s in your decks, in your emails, in how you empower a team. I am looking forward to supporting and empowering my team on this journey.”