The Big Issue are one of the UK's leading social enterprises, working to dismantle poverty through creating opportunities for those experiencing or at risk of homelessness. The Big Issue offer people the opportunity to earn a legitimate income through selling their award-winning magazine on the street to the general public.
As the COVID-19 pandemic spread across the globe and the UK were thrust into lockdown, The Big Issue saw their primary source of revenue - vendor magazine sales - completely suspended. The Big Issue quickly launched a number of initiatives to pivot their business model, including a COVID-19 appeal on their website.
We connected with The Big Issue to offer our support to optimise this appeals page in order to encourage online subscriptions and donations in support of their vendors.
Uncompromising on speed does not mean uninformed. We ran a rapid yet comprehensive review of best-in-class activity from within and across sectors to inform our recommendations. Drawing on both our extensive retail expertise and inspiration from within the third sector, we generated recommendations that were well-informed, grounded in research and centred on driving outcomes.