This project required a team of cross-discipline experts to work together towards a shared goal. A collaborative approach was essential, allowing for flexibility across time zones for the core team of designers, developers and Product Managers. Through a mix of virtual collaboration and time on-the-ground in Brussels, teams worked together to develop a set of building blocks that work across any brand property to create the white-label offering.
This Place designed a common feature and flow foundation that offered brand and market extensibility to ensure businesses could differentiate as needed across areas such as branding, content, product & pricing and features including payment, delivery & loyalty. The whitelabel solution we designed ensured that customers had a consistent experience, regardless of market, but which appeared in familiar brand colours.